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Nicorette Chewing Gum
Pan-European campaign featuring a hapless smoker. Used to promote nicotine replacement therapy.
Nicorette - Storm
Nicorette - Train
Nicorette - Café
Nicorette - Storm (reshot for the Brazilian market)
They say imitation is the sincerest form of flattery, but when I discovered that the client had reshot the 'Storm' spot scene-for-scene for the Brazilian market, I must admit I was a little perplexed. I'd imagine this is how 'Hitch' would have felt when they remade Psycho. Probably. If he were still alive.
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