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Theraflu
Campaign to launch New Theraflu Hot liquid in the US and Russia. Two markets that are more used to popping pills when a hot drink might actually help them feel better. The solution, engage sufferers with a simple mnemonic; when you're experiencing cold symptoms, just remember - Hot Beats Cold.
Rolled out across TV, social, digital, a full 360° campaign to change the way people respond to those first sniffles.
Mobile and social films
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